Segments for Success
For TV service providers, the sales funnel doesn’t stop at client acquisition. For DIRECTV, DX was tasked with managing paid social media for current customer upsell initiatives. These included sports packages, premium channels, pay-per-view titles, movies and more.
DX integrated with DIRECTV’s analytics team to create custom audiences of confirmed customers. From there, DX developed and managed campaigns within these segments across Facebook, Instagram, Twitter, YouTube, and display to determine the most efficient means of driving each business objective. The result – campaigns with up to 5x ROI!
- Media Buying/Planning