FAIRY TALES HAIR CARE
Brand Story with a Happy Ending
Fairy Tales Hair Care is a leading producer of natural lice-prevention/treatment shampoos, conditioners, and styling products. While their lines are best-in-class, they came to DX looking for a solution to elevate their social presence to a level matching the outstanding products they sell.
DX integrated seamlessly with the Fairy Tales social team, formalizing their brand voice, revamping their design templates, taking over content/posting, and driving engagement via earned, owned, and paid media. Since launching the partnership, DX has more than doubled the size of the Fairy Tales social communities, driven hundreds of thousands of engagements, and most importantly, established a profitable marketing mix for driving sales of their products online.
- Content Creation
- Digital Strategy
- Media Buying/Planning
- Social Community Management
- Video Production