PGI’s goal is to drive platinum jewelry purchases by educating users on its benefits and showcasing how platinum falls within current fashion trends. Given that users aren’t able to purchase directly from PlatinumJewelry.com or its social channels, how can PGI encourage sales? How can PGI become a go-to resource for consumers making jewelry purchases?
DX’s mission is to help PGI position itself as a trustworthy friend/advisor who marries industry knowledge and up-to-the minute fashion sense. Building this trust is a journey, and messaging must be tailored to the target audience.
DX manages photoshoots for PGI with the goal of capturing the most aesthetically pleasing and seasonally appropriate content. When posting on social, PGI maintains an engaging and consistent voice. This allows consumers to know what to expect from the brand’s page and follow if the content is relevant to them. The relationships PGI builds with its audience become invaluable marketing tools moving forward.
DX maintains the PGI website by writing and designing content, including quizzes and guides that help PGI stay relevant and top of mind.
DX curated a fun quiz to help bride-to-bes understand their bridal style! From luxe boho to classic bride, anyone can find out their ideal wedding style.