A strategy that’s sound.
DX designed and developed landing pages that encourage leads to register for a risk-free trial of OpnTM hearing aids. Those who sign up for a risk-free trail are matched with a hearing care professional according to their location and nurtured to purchase using information provided through the landing page form. To date, these landing pages have contributed to a sizable increase in Oticon’s addressable consumer audience.
DX designed, developed, and deployed a series of triggered and customized emails providing relevant content to audience segments based on profile and behavioral data. The insights gained from the analysis of each email were then applied to optimize future emails and the overall marketing campaign.