Despite having an outstanding line of Organic products, Green Valley lives in a highly competitive market and needed to differentiate itself from the crowd and find the right positioning and strategy to drive affinity and increase conversions.
DX Developed a go-to-market strategy that included developing the company’s website, launching, and managing its social profiles, and running paid media. Once an audience was established, DX utilized paid media to strategically geo-target consumers near grocery stores where the brand had shelf space. DX put foot traffic data provided by programmatic partners alongside in-store sales data to determine where media efforts were having the greatest impact and ramped up efforts in those high-value areas.
Green Valley has established itself in the Organic marketplace as a true leader with quality products. Consumers visit the website, engage actively with the brand on social, and have become brand ambassadors telling their friends and family. The social content receives high engagement and the products are always showcased in fun but relevant ways.