Läderach, a premium Swiss chocolatier, was looking to expand their business into the North American market. Known within Switzerland and surrounding European countries, Läderach, seized the opportunity for expansion by building on the buzz that their chocolate master, Elias Läderach, was awarded the coveted 2019 World Master title. Yet this family-owned business secured brick & mortar locations in the US and Canada with 2020 with plans to expand further. Establishing a foothold in North America would not be easy given the highly competitive chocolate market, an overall lack of awareness and the beginning of a global health pandemic.
DX created a two-pronged digital marketing strategy establishing an organic social presence which was also strongly supported by paid media. Social handles were secured, and a content strategy was developed to ladder up to core brand pillars:
Quality & Freshness, Swiss Heritage, Craftsmanship and Promotional opportunities were paramount. Paid media was employed during key seasonal periods to drive awareness and in-store visits, though plans quickly pivoted solely to e-Commerce at the onset of Covid-19.
A combination of branded and unbranded SEM was utilized to engage potential consumers seeking out fine chocolate or related competitive products. Paid Social intercepted prospects in feed maximizing awareness and inspired chocolate lovers to choose Läderach online.
DX helped grow traffic to the new site, increase user sessions, drive revenue from direct and organic traffic, provide a strong return on media investment and build significant social media engagement and campaigns. These tactics created a 360 engagement plan and customers were excited for the opening of the retail locations with high brand awareness.