The Challenge

TOCCA, a luxury beauty and home fragrance brand with European roots, tasked DX with revamping its long-ignored online storefront to increase traffic and sales in addition to supporting its sales in Sephora stores.

The Solution

Optimizing TOCCA’s online storefront to increase traffic and sales, DX added features to create a more intuitive and engaging user experience. A fragrance quiz has been used to streamline the consumer journey and ensure greater acquisition and retention.  Sweepstakes and action-oriented social campaigns have boosted acquisition, engagement, and acquired key learnings from customers. And an interactive holiday gift guide, encourages an easy shopping experience during TOCCA’s busiest season of the year.

DX Services

  • Analytics
  • CRM
  • Digital Strategy
  • Media Buying & Planning
  • Website Maintenance
  • Live Chat & Klarna Integration


Within the first 90 days, TOCCA saw: a significant increase in average monthly sales and conversions with a high number of returning clients.

We continue to see exponential growth YoY through our digital marketing optimization strategies in sales, revenue and return on ad spend.

Additionally, Tocca saw significant gains in its newsletter subscribers, site visits and page views.